Wednesday, May 14, 2008

Tech Superpowers Buries Treasure Under Apple Store


I reported earlier this week about Apple's largest store to date, will be opening this Thursday at 6 PM, on Boylston Street in Boston. There's been a lot of speculation about what else might be announced along side the opening. Some wondered if the new 3G iPhone might be launched. Fat chance, considering the opportunity that would be lost for Steve Jobs to mesmerize the media at the Apple World Wide Developer's Conference (WWDC) in June.

But this story just came across Andy Ihnatko's Twitter stream (I received it on my iPhone). Apparently a neighbor of the new Apple Store, the long-time resident business, Tech Superpower Store's founder and President Michael Oh, says that he buried one of his company's T-shirts under the concrete of the Apple store. This all happened about the same time the construction worker buried the David Ortiz shirt under the new Yankee Stadium. If you're a Red Sox fan like me (have been since my first breath), then you can appreciate the gesture.

"We're doing it with a wink ... We are in business because of the great things Apple has done ... This T-shirt in the sidewalk is a symbol that there's a connection between the two sides of the alley."

Michael is the one who took the time-lapsed photography of the store's construction progress and published on the Birth of an Apple Store blog. I wonder if Big Papi is a Mac user?

Store Opening Update - Thursday, May 15 @ 9:45 AM EST

The new Boston Apple Store has been revealed to special guests and the Boston Globe. The green Monster facade has been removed to reveal a glass front!

The first three floors are retail, with a spiral glass staircase that ascends to the third-level "Genius Bar". macs are on the first floor, iPods are on the second.

Yesterday Ron Johnson, Senior Vice President of Apple Retail was there to speak to guests, including Boston's Mayor Thomas Menino, and the media. I also heard a rumor that Steve Jobs was in town. Although there's no confirmation of this.

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